When the smart watches started to come out, I began to get very excited. There are so many possibilities, especially with the biometrics technology.
This project came out of that excitement. With biometrics, we can actually see how excited a person is. This is an example of how we can apply this data to something tangible, such as a car test drive.
Imagine you walk into a dealership to take a test drive. The salesperson walks you to the car, hands you the keys. Once you’ve both gotten in the car, he hands you a watch to wear during the test drive. You put it on and it vibrates twice on your wrist. The salesperson smiles and tells you not to worry. He then directs you to hit “Start” on the watch and you proceed on your test drive. The fast car and winding road that he’s directed you to has you pretty excited! The hairs on your neck start to raise.
When you get back to the dealership, the salesperson takes back the watch and sits you down. He places an iPad in front of you. On it is a bunch of data about your drive: speed, turns, time, acceleration, heart rate. He moves the slider and shows you your heart rate at different points of the drive. “You got really excited during this hairpin turn! This is where our car’s all-wheel drive and smart acceleration are really handy.”
Once you go through the data of your drive, the salesperson taps to the “Art” tab. This is where it gets interesting. All of the data you have just been looking at has been turned into a beautiful, abstract piece of art. The salesperson shows you how a certain line in the art is more exaggerated in certain spots relative to how fast you were driving at that time. Or how the size of the main circle is larger based on your heart rate. There are several styles of art that you can flip through to choose which one is your favorite.
Once you’ve chosen a piece of art, the salesperson hits “print” and gives you another smile. He then runs to the printer and hands you your full size personalized poster that visualizes your test drive. You leave a happy camper!
You then share out your personalized image across social media, much to the enjoyment of all your friends.
You buy the car, of course. And then, because you’re an owner, you have access to the app that allows you to create a visualization any time you want. Going on a family road trip? Hit start when you leave, and stop when you get back. The app will create a piece of art that represents your entire trip!
This is just a small example of the power of biometrics. Imagine if you strapped a watch on 100,000 people at a football game. Or if you could give movie reviews that don’t use words, but data about your emotions!