In 2015, we held the first annual “Creative Ranch Day” at T3 in Austin. We got all three of the T3 offices to fly in and held a miniature SXSW-esque conference. Each employee could sign up for several classes that ranged from martial arts to coding to calligraphy. It was a huge hit and is sure to become a yearly event.
I was charged with creating the branding for the event, and went with a western theme that fit both the office personality and the vibe of the event.
To help with way-finding, each room is given a western saloon version of itself. The posters for each class work in this saloon theme.
Custom typography was created for our tagline, “Raising Skills and Blazing Trails” and was used on both posters and tshirts.