Allstate challenged us with improving loyalty by giving customers and prospects a reason to connect with Allstate—even when they’re not in need of a policy or service. Our solution was the Good Life site. Highly personalized, the site reacts to your location and even weather conditions to bring the user relevant deals, tips and content. This personalized content, along with being updated regularly, promotes return visits.
From a design perspective, the open space allows the content to shine, giving the fully responsive site a modern feel that is not intrusive.